5 Really Useful Apps for Freelancers
There’s an app for just about everything these days, and there are plenty that we freelancers can use to make our business lives a bit simpler. These apps can make tasks like time tracking and file...
View ArticleAuto-DM’s are ruining your reputation!
Do you send automated Direct Messages to your Twitter followers? If you do, you could be ruining the reputation of your business. Whilst setting up automated Direct Messages for new followers may seem...
View ArticleFinding customers on Twitter
Would you like to use Twitter to find customers? It’s fine to send out promotional tweets and hope that if/when your followers need the service you provide, they’ll come to you. But the Twitter...
View ArticleEssential Lessons for New Freelancers Part Three: Finding Clients
After a long break it’s time for another essential lesson for new freelancers: finding your first clients. When you’re just starting out as a freelancer, the thought of where you can find clients can...
View ArticleScheduling posts in Facebook
Facebook recently added a handy new feature: scheduled posts. Have you tried it yet? It’s already possible to schedule your Facebook posts using other apps, such as Hootsuite, but Facebook tends to...
View ArticleIs working from home right for you?
Working from home seems like the obvious choice for freelancers, especially when they’re just starting out. However, there are both good points and bad points about this lifestyle and not everyone will...
View ArticleSocial media: ditch the dross
We’re usually advised to join social media sites to promote our businesses and connect with customers but today I’m going to encourage you to delete some of your accounts! The thing is, social media...
View ArticleCan’t keep up? 5 ways to simplify social media
Social media sites can be valuable places to market your business, and most people maintain profiles on several sites. Regularly updating several profiles can sometimes seem like a chore, especially...
View ArticleProtect Your Reputation
One day last November I got home from a whole day of meetings and checked my email; noticing I’d been mentioned in a tweet I hopped over to Twitter to check it out. Then my jaw dropped. The tweet was...
View ArticleHare or tortoise? How to win at marketing
When it comes to marketing your business are you a hare or a tortoise? The story of the race between the hare and the tortoise is familiar to us all: the hare rushes ahead and then, confident of...
View ArticleHow to use Canva to create awesome blog graphics
How would you like to have awesome graphics for your blog posts? The kind of images that look stylish and that your readers are only too happy to share on Pinterest and Instagram. You could work with...
View Article10 ways to make the most of your Facebook page
How well is your Facebook business page performing – do you regularly get new followers, likes, shares and enquiries? If the answer is “not that great”, today’s post is for you. As the social media...
View ArticleAre you too available? How to set boundaries with your clients
Are you too available to your clients? I sure am. Or rather I have been; I’m working on fixing that. Being available for your clients and making it easy for them to contact you is a good thing,...
View Article5 essential plugins for your WordPress website
One of the best things about WordPress is how easy it is to add extra functionality to your website. Want to add a shop? There’s a plugin for that. How about event listings? There’s a plugin for that...
View ArticleHow to use & customise Click To Tweet
Twitter is a valuable source of website traffic for many businesses, but is it working for you? If you could get your content shared more on Twitter and increase your traffic, you could also see a rise...
View ArticleHow to add the Facebook Page Plugin to your website
Your Facebook page is a great way to connect with your customers, leads and readers, but do your customers know you have one? If you want to build your followers and engagement, make sure you’re...
View Article5 blog mistakes you’re making (and how to fix them)
When you’re starting your blog, it’s easy to make mistakes. You focus so much on what to write that it’s too easy to overlook the other things you need to think about. Things like design, marketing and...
View ArticleGet your business ready for the summer holidays
The sun has made a few appearances here in Aberdeen, which means one thing: summer is almost here! Depending on what kind of business you have, summer is either a very good thing – like if you sell ice...
View ArticleWhat your blog’s sidebar really needs (and what to avoid)
Blog sidebars tend to fall into two categories. either it’s a total afterthought and you’ve just left the default widgets there. Or you’ve panicked and added every bit of content you can think of,...
View ArticleStruggling with your DIY design? Pick my brain!
From building and maintaining your own WordPress website, to designing your own business cards with Canva, there has never been a better time to try your hand at a bit of DIY design. For those of you...
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